My career spans over 20 years beginning in Perth where I consulted and managed recruitment divisions in various disciplines including Industrial, Office Support, Architecture, Finance and Accounting and Financial Services in Sydney, Melbourne, Perth, Brisbane and New York.
For 9 years I ran Industrial and Office Support desks within Drake, where I was the World #1 Temp Consultant for three consecutive years. In 1996 I joined Dunhill Management Services, where I built the Sydney Office Support (Temporary & Permanent) division to be the most profitable division nationally. After the sale of Dunhill to Robert Walters, I moved to New York in 1999.
In New York, I joined Michel Page International and was responsible for setting up the Interim Financial Services business. I grew the business from zero to $9 million within 3 years, and individually was the top billing Consultant in North America for 3 years. I specialized in 4 disciplines middle, back office, finance and accounting within Investment Banks, Hedge Funds, Brokerage houses and Asset Management firms. I established a core client base and won preferred supplier agreements to provide volume recruitment for CSFB, JP Morgan, Barclays, HSBC, UBS Warburg, Lehman Bros, National Australia Bank, Standard Chartered bank, Citigroup, Morgan Stanley, West LB and many others.
Returning to Sydney in 2005, I joined the Brooklyn Group, as a General Manager where I built the Office Support and Financial Services Permanent and contracting businesses.
In 2007, I set up Eternal Recruitment and Training as a boutique recruitment firm to deliver training and special needs projects to the Recruitment Industry.
In April 2012 Niche 212 was created and set up so that we could offer our clients and candidates a very personalised niche service with experienced consultants who understand the Australian market and can provide longevity, loyalty and stability for quality and service.
Having spent 4 years working in recruitment agencies in the Australian market, specifically Sydney, I understand the importance of building genuine relationships with candidates and clients alike. I take time to understand the needs of the clients I work with, and the ambitions that drive the candidates I represent. I am candidate experience focussed and believe in honesty and transparency above all else. I specialise in recruiting for senior candidates within the technology sector including but not limited to Developers, Architects, IT Managers, Devop Engineers, Cloud Engineers, Development Managers and more.
When I’m not at the office you will find me in my kitchen working on my side-hustle, a plant based dessert business. I’m a lover of nature and animals and enjoy spending my weekends outdoors, eating my way around Sydney and living the sunny Australian dream.
Digital Marketing Consultant
I have thoroughly enjoyed last 9+ years, helping companies big and small, based across the globe, improve their profits through digital marketing channels.
Acting in my capacity as a digital profitability consultant, for corporate multinationals down to ambitious start ups, I’ve built up robust lead generation and sales funnels with digital marketing channels like SEO, Paid Search, Remarketing, Marketing Automation and UX Design. With return on investment (ROI) track records (of upto 252 % YOY lead acquisition growth) with some of world’s top brands, my passion is to transform businesses by making tangible differences to their bottomline.